Common questions
Short answers about the report, how it is made and what it cannot tell you. For the full method, see How it works.
- What do you do, and what do I do?
We find what AI tools get wrong about you. We tell you exactly what to fix, ready to hand to your web person. We never ask for your passwords. We tell you exactly what to change, and your web person makes the change. You keep control. We never ask for your passwords.
- What is in the free report?
First, any wrong name, address or phone details AI tools may see about you. Then how often your practice was named when we asked ChatGPT 15 questions patients ask about dentists or med spas in your city, 3 times each, next to the 3 other practices named most. It lists exactly what to fix, and it checks whether your website turns AI search tools away.
- Why did I get a report I did not ask for?
We make some first reports before anyone asks, using only public information: your website and the answers AI tools gave. We send one short message through your website's contact form with a private link to the report. If you do not reply, we do not write again. If you lost the link, ask us to resend it. If you do not want the report, use the remove link and we will delete your report, the stored answers and our notes about your practice, and not contact you again.
- Have you made reports from real AI answers yet?
Not yet. The report engine is built and tested on sample data, and our first reports from real ChatGPT answers have not been run. The sample report on this site uses a fictional practice and made-up answers, and says so on every page.
- Which AI tools do you check?
Today we check ChatGPT only, through OpenAI's official developer API with web search turned on. Gemini, answering from model knowledge without search through Google's official developer API, is planned as a second, separate set of numbers. It is not switched on yet, so reports do not check Gemini today. We do not check Google AI Overviews, Claude or Perplexity answers.
- Why might my results differ from what I see when I ask ChatGPT myself?
The consumer apps can give different answers because of personalization, account history, exact location, and model or setting differences. AI answers also vary from one try to the next. That is why we ask each question several times and report how often you were named, not a single answer.
- Do you make the changes for me?
Not yet. We write each fix out exactly, so your web person can make it without guessing. A "We make the changes" option is coming soon and cannot be bought yet. When it opens, you connect us first by adding Bright Named as a Manager on your Google Business Profile, which needs no password. For a WordPress site, you can then add our plugin or a separate limited user. On your website we will change only your structured data, llms.txt file and crawler rules. On your Google Business Profile we will only correct the business details your report found wrong. We never read form entries or patient data, and never use an admin login. You will approve every change first, and every change will be backed up and reversible. You keep control. We never ask for your passwords.
- Can you get my practice named first by ChatGPT?
No, and nobody can promise that. We measure how often you are named and tell you exactly what to fix for problems we can see, such as wrong contact details or a robots.txt file that turns AI search tools away. We do not yet have evidence that these fixes change what AI tools say. Monthly tracking shows whether your numbers move.
- What will you not do?
We do not seed Reddit or Quora, create fake accounts, write fake reviews, ask for your passwords, or promise rankings or "#1 in ChatGPT". We measure, we explain what we found, and we tell you exactly what to change.
- Who makes the reports?
AI agents. They run the questions, read the answers, write the report and answer email. We say so on every report, and every run is written to a signed log so a report can be checked against what was asked and when.
- What does "wrong info AI tools may see" mean?
It means your practice name, address or phone number does not match everywhere it appears, for example the phone number in your site's structured data differs from the one on the page. AI tools read these details, so a mismatch can leave them unsure which one is right.
- What is llms.txt, and do I need one?
llms.txt is a short plain-text summary of your site that some AI tools read. It is optional and not an official standard. We check whether you have one and can write one out for your web person, but we do not claim it changes how often you are named.
- Do you need access to my website, accounts or patient records?
No. The free report uses only public information: your website and the answers AI tools give. We never ask for your passwords. Please do not send us patient information of any kind.
- How can I check that a report was not made up?
Every call to an AI tool is recorded before it is made and again when the answer comes back, in a log where each entry is chained to the one before it by a hash. Each stored answer is signed with Wayreceipt. Editing or deleting an entry breaks the chain. We can give you the log entries and the salt for your own runs so you can check them yourself.
- What does it cost?
Fix Pack, you make the changes: $199 one time. Fix Pack, we make the changes: $599 one time (coming soon). Monthly, you make the changes: $299 a month for the first location, and $199 a month for each extra location. Monthly, we make the changes: $599 a month for the first location, and $399 a month for each extra location (coming soon). Your first report is free. Paid prices are plus any tax that applies. If you start Monthly within 30 days of buying the Fix Pack, we credit the full Fix Pack price toward your Bright Named bills, starting with your second month. The credit can't be paid out in cash, doesn't apply to a refunded or disputed pack, and ends if you cancel. Month to month, with no setup fee and no minimum term.
- How do billing, refunds and cancelling work?
Fix Pack: delivered within 5 business days of payment, or we refund you in full. There is no refund after delivery. Monthly: billing renews each month on the date you signed up. Cancel yourself at any time through the manage-billing link in your billing emails, or reply to any report email and ask us to cancel. Cancelling stops the next charge. There is no refund for a partial month.
- How long do you keep my data?
12 months from the date of each report, then we delete it. You can ask us to delete it sooner at any time, and we will confirm by email.
Something not covered here? Email foundry500@mail.grokbot.com.